TGM Cool your jets

In a Dominican summer where the heat seems to ignite every fuse, TGM and Refripartes have launched an advertising campaign that not only cools the environment but also tempers. With the concept of "Cool your jets" and the iconic "smoke hairstyle" image, the brand has achieved an original and memorable proposal that connects directly with the consumer experience.

The campaign playfully explores the idea that heat not only raises temperatures but also tension. The "smoke hairstyle" becomes a universal symbol of the anger and frustration that extreme heat can generate, especially in a country where passion and temperament are part of the culture.

In conclusion, the TGM and Refripartes campaign is an example of how a brand can use creativity and culture to connect with its audience and generate positive results. By addressing the issue of heat in a fun and memorable way, the campaign successfully positions TGM as the ideal solution to cool Dominican homes and, at the same time, calm tempers.